The Globality of Enterprises and the Concept off Fuzzy Sets
DOI:
https://doi.org/10.18559/nbx31v56Keywords:
Global company, Global strategy, Fuzzy sets, Globalization, World economyAbstract
The term global company is commonly used in journalistic writings and in economic literature. There are a number of difficulties in understanding what actually stands behind the term global company and what actually distinguishes global companies from other, non-global, companies operating in the international environment. Bearing in mind these difficulties the authors of this article intend to define the term global company. The main task set in this article is to try and answer the question: what traits a company should have to define it as global. In reply the concept of globality is presented which is the basis for defining the global nature of a company. The criteria determining the globality of a company are then defined. To measure the level of company globality a quantitative method based on fuzzy logic was introduced. Depending on the number of globality criteria implemented in the company itself, the membership function determines the level of company globality and thus determines whether a company belongs to a global company fuzzy set or not. The result of the membership function equation also answers the question whether a company is global or not. The proposed definition of a global company, and globality understood as its attribute, creates the next step in a better understanding and organization of the present knowledge set about the globalization processes at the microeconomic level.
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