Agility as a Response of Modern Companies to New Challenges Źródło

Abstract

In an era of new normality, an accumulation of impulses which cause turbulence occurs. These include technological developments, the continuation of the information revolution, breakthrough technologies and innovations, as well as the stronger and less stable influence of developing markets which increasingly begin to encroach upon areas previously reserved for the elite of developed markets. It is impossible to foresee turbulence; therefore it is crucial for the future success of companies to spot any minor alarming signals as soon as possible. The aim of this article is to identify an agile company in the context of the challenges modern companies encounter in the environment. An attempt has been made to describe and explain the current challenges for companies with reference to agility, a concept deeply embedded in the theory of strategic management and developed to address the need for adaptation to the environment and its changes. Success in coping with modern challenges does not only depend on an enterprise possessing the attributes of an agile company; nevertheless, research shows that they have a crucial impact on effective management in a changing and unstable environment. Certainly, many other challenges which are faced by modern companies could be listed here, but those in the article are considered in the literature as crucial and the ability to cope with them usually determines the success of a company.