BARAN, Radosław. Limitations of the Personalization of Marketing Tools. Studia Oeconomica Posnaniensia, Poznan, Polska, v. 6, n. 6, p. 142–156, 2018. DOI: 10.18559/SOEP.2018.6.4. Disponível em: https://journals.ue.poznan.pl/soep/article/view/3864. Acesso em: 3 sep. 2026.