WOŹNICZKA , Jarosław. Big Data in Marketing: Opportunities and Threats. Studia Oeconomica Posnaniensia, Poznan, Polska, v. 6, n. 6, p. 31–47, 2018. DOI: 10.18559/SOEP.2018.6.3. Disponível em: https://journals.ue.poznan.pl/soep/article/view/3865. Acesso em: 3 sep. 2026.