Vol. 6 No. 6 (2018)

Articles

• Open Innovations - Situation, Conditions, and Activity of Enterprises

  Paweł de Pourbaix , Agnieszka Warzybok

  18-30

  • PDF (Polish)

• The Influence Of Age On E-Consumers' Purchasing Decisions - An International Approach

  Ewelina Julita Tomaszewska , Urszula Ryciuk

  129-140

  • PDF

• Determinants of Creativity in Marketing

  Lechosław Garbarski

  7-17

  • PDF (Polish)

• Limitations of the Personalization of Marketing Tools

  Radosław Baran

  142-156

  • PDF (Polish)

• Big Data in Marketing: Opportunities and Threats

  Jarosław Woźniczka

  31-47

  • PDF (Polish)

• The Creation of a Collaborative Business Strategy in the b2b Network Project - Case Study

  Mateusz Kot

  60-75

  • PDF (Polish)

• The Value Co-Creation Process - Conceptualization and Selected Research Models

  Katarzyna Dziewanowska

  76-86

  • PDF (Polish)

• Economical Factors and their Impact on Marketing Activities in the Age of a Digital - Behavioral Economics Perspective

  Robert Kozielski

  87-97

  • PDF (Polish)

• The Role of the Sensory Stimuli in Building Consumer Satisfaction Using Services

  Teresa Taranko

  98-112

  • PDF (Polish)

• The Emotional Components of Packaging and Consumers Preferences. The Importance of Promoting a Person's Image and their Recognition

  Natalia Wawrzynkiewicz

  50-68

  • PDF (Polish)