Różnice w pomiarze dystansu kulturowego jako determinanty wyboru formy ekspansji zagranicznej
DOI:
https://doi.org/10.18559/r1407350Słowa kluczowe:
Kultura, Internacjonalizacja, GospodarkaAbstrakt
Determinanty wyboru formy ekspansji zagranicznej są jednym z najczęściej podejmowanych tematów w zakresie biznesu międzynarodowego. Czynników wpływających na proces internacjonalizacji poszukuje się w różnych obszarach - w charakterystyce samej firmy, jej lokalizacji, a także lokalizacji rynku docelowego i ostatecznie specyfice branży, w której działa przedsiębiorstwo. Od lat 80. XX wieku entry mode research rozszerza się często o tzw. analizę dystansu kulturowego. Analiza ta ma na celu stwierdzenie, czy szeroko pojmowane różnice w sposobie prowadzenia biznesu i kulturze organizacyjnej firm w kraju macierzystym i docelowym mają wpływ na sposób wejścia przedsiębiorstwa na rynki zagraniczne. Problemem w tym zagadnieniu pozostaje kwestia pomiaru dystansu kulturowego, który może być oparty na różnorodnych miernikach. Celem niniejszego artykułu jest analiza możliwości operacjonalizacji dystansu kulturowego, porównanie wskaźników opartych na różnych miarach, a także analiza dystansu kulturowego Polski względem wybranych gospodarek.
Pobrania
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