Neuroaccouting as a Modern Approach to Accounting

Authors

  • Amadeusz Miązek Uniwersytet Ekonomiczny w Poznaniu

DOI:

https://doi.org/10.18559/d04kqm90

Keywords:

Financial accounting, Management accounting, Behavioral economics, Behavioural accounting

Abstract

The article describes neuroaccounting as a new approach to behavioural research in accounting. The first section describes the essence of the term together with the reasons for the use of neurobiological research in economics. Technical details are reduced to an absolute minimum, and the methods of measurement are delineated to better present the possibilities. In the next section neuroaccounting is included under behavioral accounting, and the last section presents critical opinions relating to the terms neuroaccounting and neuroeconomics found in world literature.

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References

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Published

2014-05-31

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Section

Articles

How to Cite

Miązek , A. (2014). Neuroaccouting as a Modern Approach to Accounting. Studia Oeconomica Posnaniensia, 2(5), 75-83. https://doi.org/10.18559/d04kqm90