The Significance of Business Process Service Centres for Metropolitan Development in Poland

Abstract

This paper examines the impact of a business process service centre for the development of metropolitan cities in Poland. Emerging centres of services (BPO, SSC, ITO and KPO) become a required feature of cities which aspire to be a metropolis. To be a metropolis the central city, together with the suburbs, should maintain global links and relationships (technical infrastructure which enables communication on a global scale, global companies in their own territory, both foreign and local, cultural and sports events of global range) and to have an impact on the outskirts. The aim of this paper is to determine the level of advance in the development of business process service centres in 12 metropolis in Poland. Development of these centres is a part of broader context in the global outsourcing process location which is based on a scheme: creation - the most developed World Countries (Markets Triad), manufacturing - Far East Countries, IT - India , BPO/SSC - Central Europe. In this paper the concepts and types of services centre are presented together with the dynamics of the sector in Poland in the context of marketing orientation of metropolis centres. Polish metropolises developing business services centres carry out place marketing orientation called "target marketing".