Wpływ innowacji na wartość rynkową przedsiębiorstw turystycznych. Podejścia badawcze
DOI:
https://doi.org/10.18559/nky88t39Słowa kluczowe:
Innowacje, Przedsiębiorstwo turystyczne, Wartość rynkowaAbstrakt
Celem artykułu było usystematyzowanie wiedzy dotyczącej wpływu innowacji na wartość przedsiębiorstw turystycznych. W badaniu wykorzystano metodę studiów literaturowych. Ze względu na liczbę dostępnych informacji posłużono się elektroniczną bazą danych - Ebsco. Przeanalizowano podejścia badawcze i miary odnoszące się do reakcji inwestorów na informacje płynące z rynku. Badane publikacje koncentrowały się na najważniejszych aspektach finansowych jak rynkowa wycena innowacji, kreacja wartości opartej na innowacjach i wycena inwestycji. Badanie pozwoliło na wskazanie pięciu podejść badawczych i trzech miar najczęściej wykorzystywanych w badaniach empirycznych dotyczących efektów innowacji. Pozwoliło ponadto na analizę teoretycznych podstaw reakcji inwestorów i efektywności rynków. Artykuł stanowi próbę wypełnienia istotnej luki poznawczej dotyczącej zależności pomiędzy innowacjami i wartością przedsiębiorstw turystycznych.
Pobrania
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