Generic Behaviours of Organisations in Declining Industries. Evidence From Designated Postal Operators in Selected CEE Countries
DOI:
https://doi.org/10.18559/SOEP.2019.2.7Keywords:
Business models, Organisational behaviour, Corporation strategiesAbstract
The topic of the paper is organisations' behaviours in declining industries. The paper aims to present guidelines for the identification of generic types of organisations' behaviours in declining industries based on an intensity of decline, an attachment to the core activity and an organisation's approach to behaviour and verify it in letter-post items industries in selected Central and Eastern Europe countries. Six types of generic behaviours of organisations in declining industries can be identified: cadavers, prospectors, creators, drifters, defenders and leavers. The authors have applied the framework of generic behaviours of organisations in declining industries into letter-post items industries in selected CEE countries. The research reveals that three of the analysed organisations act as drifters (Hrvatska Pošta, Magyar Posta and Pošta Slovenije), one as a defender (Slovenská Pošta) and one as a prospector (Poczta Polska).
Downloads
References
Anderson, C. R., & Zeithaml, C. P. (1984). Stage of the product life cycle. Business strategy, and business performance. The Academy of Management Journal, 27(1), 5-24.
View in Google Scholar
Ansón, J., & Helble, M. (2014a). Postal economics and statistics for strategy analysis - the long view. In The Universal Postal Union (Eds.), Development strategies Generic behaviours of organisations in declining industries119for the postal sector: an economic perspective (pp. 19-40). Delft: Eburon Academic Publishers.
View in Google Scholar
Ansón, J., & Helble, M. (2014b). Postal economics and statistics for strategy analysis - the short view. In The Universal Postal Union (Eds.), Development strategies for the postal sector: an economic perspective (pp. 41-56). Delft: Eburon Academic Publishers.
View in Google Scholar
Bamiatzi, V. C., & Kirchmaier, T. (2014). Strategies for superior performance under adverse conditions: A focus on small and medium-sized high-growth firms. The International Small Business Journal, 32(3), 259-284.
View in Google Scholar
Bogers, M, Sund, K. J., & Villarroel J. A. (2015). The organizational dimension of business model exploration: Evidence from the European postal industry. In N. J. Foss, & T. Saebi (Eds.), Business model innovation: The organisational dimension (pp. 269-288). Oxford: Oxford University Press.
View in Google Scholar
Brannström, P., & Lindeborg, P. (2011). The journey for future success - PostNord, Meddelande. In D. Osborn, & K. J. Sund (Eds.), The future is in the post vol II: Perspectives on transformation in the postal industry (pp. 23-28). Faringdon: Libri Publishing.
View in Google Scholar
Covin, J. G. (1990). New venture strategic posture, structure, and performance: An industry life cycle analysis. Journal of Business Venturing, 5(2), 123-135.
View in Google Scholar
Day, S. G. (1981). The product life cycle: Analysis and application issues. Journal of Marketing, 45(4), 60-67.
View in Google Scholar
Dietl, H., & Jaag, C. (2011). Postal and regulatory reform in intermodal com-petition. In D. Osborn, & K. J. Sund (Eds.), The future is in the post vol II: Perspectives on transformation in the postal industry (pp. 49-56). Faringdon: Libri Publishing.
View in Google Scholar
Gierszewska, G. & Romanowska, M. (2014). Analiza strategiczna przedsiębiorstwa (4th ed.). Warszawa: PWE.
View in Google Scholar
Gierszewska, G., & Romanowska, M. (2017). Analiza strategiczna przedsiębiorstwa(5th ed.). Warszawa: PWE.
View in Google Scholar
Harrigan, K. R. (1980). Strategies for declining industries. The Journal of Business Strategy, 1(2), 20-34.
View in Google Scholar
Harrigan, K. R., & Porter, M. (1983).End-game strategies for declining industries. Harvard Business Review, 61(4), 111-120.
View in Google Scholar
Hawawini, G., Subramanian, V., & Verdin, P. (2003). Is performance driven by industry-or firm-specific factors? A new look at the evidence. Strategic Management Journal, 24(1), 1-16.
View in Google Scholar
Hofer, C. W. (1975). Toward a contingency theory of business strategy. The Academy of Management Journal, 18(4), 784-810.
View in Google Scholar
International Postal Corporation. (2015). Global postal industry report. Retrieved fromhttps://www.ipc.be//media/Documents/PUBLIC/Markets/MI-products/IPC_GPIR2015_key_findings.ashx.
View in Google Scholar
International Postal Corporation. (2016). Global postal industry report. Retrieved from https://www.ipc.be//media/Documents/PUBLIC/Markets/MI-products/IPC_GPIR2016_key_findings.ashx.
View in Google Scholar
Klepper, S. (1997). Industry life cycles. Industrial and Corporate Change, 6(1), 145-181.
View in Google Scholar
Koponen, J., & Arbelius, H. (2009). Strategic management of declining industries - A literature review. Retrieved from http://eprints.herce.fi/200/1/declining_in-dustries_yhdistetty-1.pdf.
View in Google Scholar
Knosala, R., Boratyńska-Sala, A., Jurczyk-Bunkowska, M., & Moczała, A. (2014). Zarządzanie innowacjami. Warszawa: PWE.
View in Google Scholar
Kotler, Ph. (1994). Marketing - analiza, planowanie, wdrażanie i kontrola (8th ed.). Warszawa: Gebethner & Ska.
View in Google Scholar
Opeyeolu, L., & Khumbulani, M. (2015). Postal industry: Review and reengineering framework for sustainable growth. Proceedings of 24th International Conference of the International Association for Management of Technology (IAMOT 2015). Technology, Innovation and Management for Sustainable Growth. Cape Town: Curran Associates, Inc.
View in Google Scholar
Lilja, M., Sundberg, Ch., & Sundberg, G. (2015). Growth strategies in declining industries. Retrieved from http://www.diva-portal.org/smash/get/diva2:814021/FULLTEXT01.pdf.
View in Google Scholar
Lukas, B. A., Tan, J. J., & Hult, G. T. M. (2001). Strategic fit in transitional economies: The case of China's electronics industry. Journal of Management, 27(4), 409-429.
View in Google Scholar
McGahan, A. M. (2004).How industries change. Harvard Business Review, 82(10), 86-94.
View in Google Scholar
Miles, R. E., & Snow, Ch. C. (1984). Designing strategic human resources systems.Organizational Dynamics, 13,1, Summer, 36-52.
View in Google Scholar
Murmann, J. P., & Frenken, K. (2006). Toward a systematic framework for research on dominant designs, technological innovations, and industrial change. Research Policy, 35, 925-952.
View in Google Scholar
Porter, M. (1980). Competitive strategy: Techniques for analyzing industries and competitors. New York: The Free Press.
View in Google Scholar
Rumelt, R. P. (1974). Strategy, structure and economic performance. Cambridge: Harvard University Press.
View in Google Scholar
Sabol, A., Šander, M., & Fučkan, D. (2013). The concept of industry life cycle and development of business strategies. Conference Proceedings "Management, Knowledge and Learning International Conference MakeLearn". Zadar, Croatia.
View in Google Scholar
Sihvonen, A. (2010). Success strategies in declining industries - A case survey. Retrieved from http://epub.lib.aalto.fi/fi/ethesis/pdf/12242/hse_ethesis_12242.pdf.
View in Google Scholar
Sopińska, A., & Dziurski, P. (2018). Zachowania przedsiębiorstw, a sukces w sektorach starzejących się. Zarządzanie i Finanse, 16(1), part 2, 143-152.
View in Google Scholar
Strategor. (2001). Zarządzanie firmą. Strategie, struktury, decyzje, tożsamość. Wa rszawa: PWE.
View in Google Scholar
Sund, K. J. (2011). Transformation and diversification in the context of regulated industries: The case of poste Italiane and PosteMobile. International Journal of Management Education, 9(4), 77-85.
View in Google Scholar
Sund, K. J. (2013). Using strategy to focus innovation. In D. Osborn (Ed.), Reinventing the post: Emerging opportunities for the postal industry (pp. 17-20). Faringdon: Libri Publishing.
View in Google Scholar
The International Bureau of the Universal Postal Union. (2013). Letter post manual. Retrieved from http://www.upu.int/uploads/tx_sbdownloader/actInFourVolu-mesLetterPostManual7En.pdf.
View in Google Scholar
Thietart, R. A., & Vivas, R. (1984). An empirical investigation of success strategies for business along the product life cycle. Management Science, 30(12), 1405-1423.
View in Google Scholar
Yin, R. K. (2009). Case study research: design and methods. London: Sage.
View in Google Scholar
Williamson, O. E. (1975). Markets and hierarchies: Analysis and antitrust implications. New York: The Free Press.
View in Google Scholar
