The Concepts and Methods of Shaping Traditional and Virtual Relationships of Bank Employees with Clients
DOI:
https://doi.org/10.18559/SOEP.2018.3.7Keywords:
Interpersonal relations, Relationship marketing, Virtual reality, Virtual team, Banks, Relationship banking, Organization-environment relations, CorrelationAbstract
In practice, banks use different concepts and methods that support the formation of valuable and long-term relationships between a bank employee and clients. The study presents selected concepts and methods aimed at improving and developing both traditional and virtual customer relationships. With regard to the concept of relations, the determinants of shaping inter-organizational relations are been shown, with particular emphasis on the role of relational abilities and competences as well as relational capital.
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