Wpływ wieku na decyzje zakupowe konsumentów - ujęcie międzynarodowe
DOI:
https://doi.org/10.18559/SOEP.2018.6.10Słowa kluczowe:
Decyzje konsumenckie, Strategia zakupów, Preferencje zakupowe, Marketing zakupów, Zakupy online, Zróżnicowanie wiekoweAbstrakt
Knowledge about e-consumers behavior is becoming one of the main factors determining the market success of enterprises. The aim of the paper is to demonstrate the existence of statistically significant differences in the purchases of specific categories of products and services depending on the age of e-consumers in Poland, Lithuania and Latvia and an identification of factors affecting consumers' purchase decisions in these countries depending on the age of the respondents. The research was conducted with the use of the CAWI technique in a sample of 1,713 respondents.
Pobrania
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