The measurement of destination image : the case of Austria

Authors

  • Birgit Pikkemaat

DOI:

https://doi.org/10.18559/ebr.2004.1.505

Keywords:

Questionnaire survey, Image of the country, Measurement, Badania ankietowe, Wizerunek państwa, Pomiary

Abstract

This paper provides a short overview concerning the construct of the destination image as well as the importance of its measurement in travel context. Subsequently, the results of an empirical survey which was carried out in January 2003 with Polish students to measure the image of Austria is presented. The results particularly suggest that Austria should strengthen its cultural facilities as well as new intangible experiences, such as variety and fun or freedom and open-mindedness. (original abstract)

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Published

2004-06-30

How to Cite

Pikkemaat, B. (2004). The measurement of destination image : the case of Austria. Economics and Business Review, 4(1), 87–102. https://doi.org/10.18559/ebr.2004.1.505

Issue

Vol. 4 No. 1 (2004)

Section

Research article- regular issue

License

Copyright (c) 2004 Poznań University of Economics and Business

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.