The measurement of destination image : the case of Austria
DOI:
https://doi.org/10.18559/ebr.2004.1.505Keywords:
Questionnaire survey, Image of the country, Measurement, Badania ankietowe, Wizerunek państwa, PomiaryAbstract
This paper provides a short overview concerning the construct of the destination image as well as the importance of its measurement in travel context. Subsequently, the results of an empirical survey which was carried out in January 2003 with Polish students to measure the image of Austria is presented. The results particularly suggest that Austria should strengthen its cultural facilities as well as new intangible experiences, such as variety and fun or freedom and open-mindedness. (original abstract)
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Published
2004-06-30
Issue
Section
Research article- regular issue
License
Copyright (c) 2004 Poznań University of Economics and Business
This work is licensed under a Creative Commons Attribution 4.0 International License.
How to Cite
Pikkemaat, B. (2004). The measurement of destination image : the case of Austria. Economics and Business Review, 4(1), 87-102. https://doi.org/10.18559/ebr.2004.1.505
