Evaluations of Market Orientations in Companies : contemporary methodological dilemmas and challenges
DOI:
https://doi.org/10.18559/ebr.2001.1.479Keywords:
Marketing concept of the company, Role of marketing in the enterprise, Marketing strategy, Partnership marketing, Enterprise marketing, Marketing theory, Marketingowa koncepcja przedsiębiorstwa, Rola marketingu w przedsiębiorstwie, Strategia marketingowa, Marketing partnerski, Marketing przedsiębiorstwa, Teoria marketinguAbstract
The author´s goal in writing this article was to present an overview of possible approaches to and methods for evaluating a company´s market orientation. In formulating his conclusions, the author drew upon, among other things, the findings of the International Research Group, whose research and methodological objectives include developing methods for diagnosing companies in terms of their market orientations. (fragment of text)
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Published
2001-06-30
Issue
Section
Research article- regular issue
License
Copyright (c) 2001 Poznań University of Economics and Business
This work is licensed under a Creative Commons Attribution 4.0 International License.
How to Cite
Fonfara, K. (2001). Evaluations of Market Orientations in Companies : contemporary methodological dilemmas and challenges. Economics and Business Review, 1(1), 31-47. https://doi.org/10.18559/ebr.2001.1.479
