Evaluations of Market Orientations in Companies : contemporary methodological dilemmas and challenges

Authors

  • Krzysztof Fonfara

DOI:

https://doi.org/10.18559/ebr.2001.1.479

Keywords:

Marketing concept of the company, Role of marketing in the enterprise, Marketing strategy, Partnership marketing, Enterprise marketing, Marketing theory, Marketingowa koncepcja przedsiębiorstwa, Rola marketingu w przedsiębiorstwie, Strategia marketingowa, Marketing partnerski, Marketing przedsiębiorstwa, Teoria marketingu

Abstract

The author´s goal in writing this article was to present an overview of possible approaches to and methods for evaluating a company´s market orientation. In formulating his conclusions, the author drew upon, among other things, the findings of the International Research Group, whose research and methodological objectives include developing methods for diagnosing companies in terms of their market orientations. (fragment of text)

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Published

2001-06-30

How to Cite

Fonfara, K. (2001). Evaluations of Market Orientations in Companies : contemporary methodological dilemmas and challenges. Economics and Business Review, 1(1), 31–47. https://doi.org/10.18559/ebr.2001.1.479

Issue

Vol. 1 No. 1 (2001)

Section

Research article- regular issue

License

Copyright (c) 2001 Poznań University of Economics and Business

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.