Vol. 4 No. 3 (2018)

Articles

• Introduction

  Andrea Insch, Magdalena Florek

  3-5

  • PDF

• Different sources of market information and product innovativeness

  Dariusz Dąbrowski

  7-23

  • PDF

• The impact of the ROPO effect in the clothing industry

  Barbara Mróz-Gorgoń, Grzegorz Szymański

  24-35

  • PDF

• Virtual reality in marketing communication – the impact on the message, technology and offer perception – empirical study

  Filip Grudzewski, Marcin Awdziej, Grzegorz Mazurek, Katarzyna Piotrowska

  36-50

  • PDF

• Socio-ecological innovations in marketing strategy – a comparative analysis of companies operating in Western European countries and Central-Eastern European countries

  Edyta Rudawska, Ewa Frąckiewicz, Małgorzata Wiścicka-Fernando

  51-68

  • PDF

• Consumers’ attitudes towards modern solutions in the retail trade

  Grzegorz Maciejewski

  69-85

  • PDF