Vol. 4 No. 3 (2018)

View Vol. 4 No. 3 (2018)

DOI: https://doi.org/10.18559/ebr.2018.3

Published: 2018-09-30

Introduction

Andrea Insch, Magdalena Florek

3-5
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Different sources of market information and product innovativeness

Dariusz Dąbrowski

7-23
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The impact of the ROPO effect in the clothing industry

Barbara Mróz-Gorgoń, Grzegorz Szymański

24-35
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Virtual reality in marketing communication – the impact on the message, technology and offer perception – empirical study

Filip Grudzewski, Marcin Awdziej, Grzegorz Mazurek, Katarzyna Piotrowska

36-50
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Socio-ecological innovations in marketing strategy – a comparative analysis of companies operating in Western European countries and Central-Eastern European countries

Edyta Rudawska, Ewa Frąckiewicz, Małgorzata Wiścicka-Fernando

51-68
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Consumers’ attitudes towards modern solutions in the retail trade

Grzegorz Maciejewski

69-85
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