Role of subjective norms in shaping entrepreneurial intentions among students

Authors

  • Karolina Nessel Institute of Entrepreneurship, Faculty of Management and Social Communication, Jagiellonian University, Kraków, Poland https://orcid.org/0000-0002-8528-7391
  • Szczepan Kościółek Institute of Entrepreneurship, Faculty of Management and Social Communication, Jagiellonian University, Kraków, Poland https://orcid.org/0000-0001-7705-4216
  • Anna Leśniak Institute of Entrepreneurship, Faculty of Management and Social Communication, Jagiellonian University, Kraków, Poland https://orcid.org/0009-0006-7743-5434

DOI:

https://doi.org/10.18559/ebr.2024.4.1543

Keywords:

entrepreneurial intention, SEM, subjective norms, theory of planned behavior, Polish students

Abstract

In view of the inconsistency in prior research, the main goal of this analysis is to determine the influence of subjective norms on entrepreneurial intentions among Polish students. The secondary goal is to examine how these subjective norms are affected by entrepreneurial experiences among individuals close to students, the students’ self-employment history and work experiences, and their gender. Based on the framework of the theory of planned behaviour and data generated through surveys of students in a management programme (N = 255), structural equation modelling is applied. The results indicate that subjective norms indirectly influence students’ entrepreneurial intentions (through attitude towards entrepreneurship and perceived behavioural control). Regarding the antecedents of subjective norms, students’ prior entrepreneurial experience and work history are not significant, nor is gender. 

JEL Classification

Role and Effects of Psychological, Emotional, Social, and Cognitive Factors on Decision Making (D91)
Entrepreneurship (L26)
New Firms • Startups (M13)

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Published

2024-11-22

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Section

Research article- regular issue

How to Cite

Nessel, K., Kościółek, S., & Leśniak, A. (2024). Role of subjective norms in shaping entrepreneurial intentions among students. Economics and Business Review, 10(4). https://doi.org/10.18559/ebr.2024.4.1543

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