The reputation of the biggest donors of official development assistance
Keywords:country’s reputation, international public relations, country’s social responsibility official development assistance, donors
The global crisis of trust has led to a shift in the paradigms of shaping competitiveness. The states as entities of global competition, in times of growing demand for trust, conduct activities in various areas in order to build their position in the world. One of these tools is international public relations and its specialisation, which is the country’s social responsibility. One of the most important tools of social responsibility of the country is the official development assistance (ODA). The aim of this article is to verify the role of the social responsibility of the state in shaping the reputation of the largest donors of official development assistance.
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