Fair trade and its role in sustainable development of agri-food system: A systematic literature review
DOI:
https://doi.org/10.18559/ebr.2025.3.2181Keywords:
Fairtrade certification, food trade, sustainability, agriculture, minimum prices, consumption, food governance, social equity, global value chains, PRISMAAbstract
The ‘fair trade’ movement aims to promote equitable trade relations between developed and developing countries. By guaranteeing producers a fair price, it seeks to improve livelihoods of farmers and workers in marginalized regions. This review critically explores Fairtrade certification's impact on economic, social, and environmental sustainability of agri-food systems using PRISMA methodology and SWOT analysis. Key themes emergent from the reviewed papers include sustainable consumption, social equity and women empowerment, and governance in alternative food networks. Most sources focused on consumer behavior and Fairtrade, concluding that consumer-driven strategies are crucial for systemic change and long-term success. Fairtrade still faces obstacles including market competition with other certification schemes and uneven distribution of benefits between producers and supply chain actors. The final retail price is significantly affected by the value added by retailers, contrary to the Fairtrade mission, which can undermine confidence in the system.
JEL Classification
Equity, Justice, Inequality, and Other Normative Criteria and Measurement (D63)
Trade Policy • International Trade Organizations (F13)
Agriculture • Natural Resources • Energy • Environment • Other Primary Products (O13)
Agriculture in International Trade (Q17)
Downloads
References
Ajates, R. (2020). An integrated conceptual framework for the study of agricultural cooperatives: From repolitisation to cooperative sustainability. Journal of Rural Studies, 78, 467–479. https://doi.org/10.1016/j.jrurstud.2020.06.019
View in Google Scholar
Aksoy, H., & Ozsonmez, C. (2019). How millennials’ knowledge, trust, and product involvement affect the willingness to pay a premium price for Fairtrade products. Asian Journal of Business Research, 9(2), 95–112. https://doi.org/10.14707/ajbr.190062
View in Google Scholar
Anderson, M. D. (2015). The role of knowledge in building food security resilience across food system domains. Journal of Environmental Studies and Sciences, 5(4), 543–559. https://doi.org/10.1007/s13412-015-0311-3
View in Google Scholar
Bacon, C. M. (2015). Food sovereignty, food security and Fairtrade: The case of an influential Nicaraguan smallholder cooperative. Third World Quarterly, 36(3), 469– 488. https://doi.org/10.1080/01436597.2015.1002991
View in Google Scholar
Bajzelj, B., Quested, T. E., Roos, E., & Swannell, R. P. J. (2020). The role of reducing food waste for resilient food systems. Ecosystem Services, 45, 101140. https://doi.org/10.1016/j.ecoser.2020.101140
View in Google Scholar
Beardon, H. (2020). The World Fair Trade Organization: Scaling equitable business models. Oxfam. https://oxfamilibrary.openrepository.com/handle/10546/621104
View in Google Scholar
Berki-Kiss, D., & Menrad, K. (2022). Ethical consumption: Influencing factors of consumers’ intention to purchase Fairtrade roses. Cleaner and Circular Bioeconomy, 2, 100008. https://doi.org/10.1016/j.clcb.2022.100008
View in Google Scholar
Blekking, J., Aassouli, D., & Jureidini, R. (2024). Food security and large-scale land acquisitions by sovereign wealth funds: A systematic review of the literature from 2012 to 2023. Agricultural and Food Economics, 12(1), 28. https://doi.org/10.1186/s40100-024-00320-y
View in Google Scholar
Borland, M. E., & Bailey, M. (2019). Benchmarking data of the Fair Trade USA Capture Fisheries Standard and the Marine Stewardship Council Fisheries Standard against the Food and Agricultural Organization’s Voluntary Guidelines for securing sustainable small-scale fisheries. Data in Brief, 24, 103850. https://doi.org/10.1016/j.dib.2019.103850
View in Google Scholar
Cavanna, P. (2016). Where does our food come from?: At the intersection of food security, human dignity and right to (decent) work. Rivista Internazionale di Scienze Sociali, 1, 85–97.
View in Google Scholar
Chow, S. M. (2017). Entangled trajectories of counter-hegemonic transformation – dilemmas and choices of fair trade movement in South and East Asia. https://theses.lib.polyu.edu.hk/handle/200/11769
View in Google Scholar
Constance, D. H., Konefal, J., & Hatanaka, M. (Eds.). (2018). Contested sustainability discourses in the agrifood system. Routledge.
View in Google Scholar
D’Amico, L. (2016). Cultivating sustainability literacy and public engagement in Intag, Ecuador. Anthropology in Action, 23(2), 4–12.
View in Google Scholar
Dalampira, E. S., & Nastis, S. (2020). Back to the future: Simplifying Sustainable Development Goals based on three pillars of sustainability. International Journal of Sustainable Agricultural Management and Informatics, 6(3) 226. https://doi.org/10.1504/IJSAMI.2020.10034327
View in Google Scholar
Damasco, G., Anhalt, M., Perdiz, R. O., Wittmann, F., de Assis, R. L., Schöngart, J., Piedade, M. T. F., Bacon, C. D., Antonelli, A. & Fine, P. V. (2022). Certification of açaí agroforestry increases the conservation potential of the Amazonian tree flora. Agroforestry Systems, 96, 407–416. https://doi.org/10.1007/s10457-021-00727-2
View in Google Scholar
Dammert, A. C., & Mohan, S. (2015). A survey of the economics of fair trade. Journal of Economic Surveys, 29(5), 855–868. https://doi.org/10.1111/joes.12091
View in Google Scholar
Dangol, J., & Chitrakar, S. (2021). Challenges of COVID-19 for Fair Trade enterprises in attaining Sustainable Development Goals 2030. Journal of Fair Trade, 3(1), 44–53. https://doi.org/10.13169/jfairtrade.3.1.0044
View in Google Scholar
Del Giudice, T., La Barbera, F., Vecchio, R., & Verneau, F. (2016). Anti-waste labeling and consumer willingness to pay. Journal of International Food & Agribusiness Marketing, 28(2), 149–163. https://doi.org/10.1080/08974438.2015.1054057
View in Google Scholar
Del Prete, M., Golossenko, A., Gorton, M., Tocco, B., & Samoggia, A. (2024). Consumer disposition toward fairness in agri-food chains (FAIRFOOD): Scale development and validation. Journal of Business Ethics, 197(2), 391–421. https://doi.org/10.1007/s10551-024-05756-2
View in Google Scholar
Development International e.V. (2022). Sustainable agriculture under Fairtrade terms: Executive summary. Fairtrade International. https://www.fairtrade.net/content/dam/fairtrade/global/why-we-do-it/climate-and-the-environment/pdfs/Sustainable-Agriculture-Executive-summary.pdf
View in Google Scholar
Dhaoui, O., Nikolaou, K., Mattas, K., & Baourakis, G. (2020). Consumers’ attitude towards alternative distribution channels of fresh fruits and vegetables in Crete. British Food Journal, 122(9), 2823–2840. https://doi.org/10.1108/BFJ-05-2019-0342
View in Google Scholar
Doherty, B. (2018). Gender equality and women’s empowerment through Fairtrade social enterprise: Case of Divine Chocolate and Kuapa Kokoo. In D. Crowther & F. Qouquab (Eds.), Social entrepreneurs. Mibilisers of social change (vol. 8, pp. 151–163). Emerald Publishing Limited. https://doi.org/10.1108/S2040-724620180000008014
View in Google Scholar
Dragusanu, R., & Nunn, N. (2020). The effects of Fairtrade certification: Evidence from coffee producers in Costa Rica. National Bureau of Economic Research. https://scholar.harvard.edu/files/nunn/files/fair_trade_draft_january_2019.pdf
View in Google Scholar
Duggan, D. E., & Kochen, M. (2016). Small in scale but big in potential: Opportunities and challenges for fisheries certification of Indonesian small-scale tuna fisheries. Marine Policy, 67, 30–39. https://doi.org/10.1016/j.marpol.2016.01.008
View in Google Scholar
El Bilali, H., Strassner, C., & Ben Hassen, T. (2021). Sustainable agri-food systems: Environment, economy, society, and policy. Sustainability, 13(11), 6260. https://doi.org/10.3390/su13116260
View in Google Scholar
Fairtrade International. (n.d.). Fairtrade vs. fair trade. https://fairtrade.net/us-en/for-media/fairtrade-vs-fairtrade.html
View in Google Scholar
Fairtrade International. (2022). Building resilience in a changing world. Annual report 2021–2022. https://www.fairtrade.org.pl/material/raport-fairtrade-international-2021/
View in Google Scholar
Fairtrade International. (2023). Annual Reports 2023. Driving the fairness agenda. https://www.fairtrade.net/en/get-involved/library/2023-annual-report.html
View in Google Scholar
FAO. (2017). Fair trade standards for bananas. https://openknowledge.fao.org/server/api/core/bitstreams/44a3870b-971c-43bb-965b-bb7d83afc1ea/content
View in Google Scholar
FAO. (2025). Agrifood systems. https://www.fao.org/food-systems/en
View in Google Scholar
Fernández-Ferrín, P., Castro-González, S., Bande, B., & Galán-Ladero, M. M. (2024). Drivers of consumer’s willingness to pay for Fairtrade food products: The role of positive and negative emotions. International Review on Public and Nonprofit Marketing, 21(1), 131–154. https://doi.org/10.1007/s12208-023-00366-6
View in Google Scholar
Fiedoruk, M. (2021). Fair trade: Shortcomings and contemporary challenges. Ekonomia — Wroclaw Economic Review, 27(4), 37–51. https://doi.org/10.19195/2658-1310.27.4.3
View in Google Scholar
Hajian, M., & Jangchi Kashani, S. (2021). Evolution of the concept of sustainability: From Brundtland Report to Sustainable Development Goals. In C. M. Hussain & J. F. Velasco-Muñoz (Eds.), Sustainable resource management (pp. 1–24). Elsevier. https://doi.org/10.1016/B978-0-12-824342-8.00018-3
View in Google Scholar
Heidrich, D. (2022). Dokumenty zrównoważonego rozwoju. In A. Drosik, D. Heidrich, & M. Ratajczak (Eds.), Wprowadzenie do zrównoważonego rozwoju. Podręcznik akademicki (pp. 31–44). Wydawnictwo Naukowe Scholar.
View in Google Scholar
Horodecka, A., & Śliwińska, M. (2019). Fairtrade phenomenon: Limits of neoclassical and chances of heterodox economics. Public Policy Studies, 6(3), 9–37. https://doi.org/10.33119/KSzPP.2019.3.1
View in Google Scholar
Hrubá, R., & Sadílek, T. (2021). Lifestyle segmentation of Czech food consumers: How sustainability and listening to music correspond to consumer lifestyles. British Food Journal, 123(11), 3448–3470. https://doi.org/10.1108/BFJ-11-2020-1001
View in Google Scholar
Jia, T., Iqbal, S., Ayub, A., Fatima, T., & Rasool, Z. (2023). Promoting responsible sustainable consumer behavior through sustainability marketing: The boundary effects of Corporate Social Responsibility and brand image. Sustainability, 15(7), 6092. https://doi.org/10.3390/su15076092
View in Google Scholar
Kent, K., Gale, F., Penrose, B., Auckland, S., Lester, E., & Murray, S. (2022). Consumer-driven strategies towards a resilient and sustainable food system following the COVID-19 pandemic in Australia. BMC Public Health, 22(1), 1539. https://doi.org/10.1186/s12889-022-13987-z
View in Google Scholar
Knößlsdorfer, I., Sellare, J., & Qaim, M. (2021). Effects of Fairtrade on farm household food security and living standards: Insights from Côte d’Ivoire. Global Food Security, 29, 100535.
View in Google Scholar
Kowalska, A., Ratajczyk, M., Manning, L., Bieniek, M., & Mącik, R. (2021). “Young and Green”: A study of consumers’ perceptions and reported purchasing behaviour towards organic food in Poland and the United Kingdom. Sustainability, 13(23), 13022. https://doi.org/10.3390/su132313022
View in Google Scholar
Lafargue, P., Rogerson, M., Parry, G. C., & Allainguillaume, J. (2021). Broken chocolate: Biomarkers as a method for delivering cocoa supply chain visibility. Supply Chain Management: An International Journal, 27(6), 728–741. https://doi.org/10.1108/SCM-11-2020-0583
View in Google Scholar
Lee, Y., & Bateman, A. (2021). The competitiveness of fair trade and organic versus conventional coffee based on consumer panel data. Ecological Economics, 184, 106986. https://doi.org/10.1016/j.ecolecon.2021.106986
View in Google Scholar
Liu, J. A. (2021). Does Fairtrade really work? https://www.foodunfolded.com/podcasts/does-fairtrade-really-work-foodunfolded-audioarticle
View in Google Scholar
Lubowiecki-Vikuk, A., Dąbrowska, A., & Machnik, A. (2021). Responsible consumer and lifestyle: Sustainability insights. Sustainable Production and Consumption, 25, 91–101. https://doi.org/10.1016/j.spc.2020.08.007
View in Google Scholar
Marconi, N. G., Hooker, N. H., & DiMarcello III, N. (2017). What’s in a name? The impact of Fairtrade claims on product price. Agribusiness, 33(2), 160–174. https://doi.org/10.1002/agr.21486
View in Google Scholar
Miglietta, P. P., Fischer, C., & De Leo, F. (2022). Virtual water flows and economic water productivity of Italian fair-trade: The case of bananas, cocoa and coffee. British Food Journal, 124(11), 4009-4023. https://doi.org/10.1108/BFJ-03-2020-0265
View in Google Scholar
Mondini, G. (2019). Sustainability assessment: From Brundtland Report to Sustainable Development Goals. Journal Valori e Valutazioni, 23, 129–137.
View in Google Scholar
Monier-Dilhan, S., & Bergès, F. (2016). Consumers’ motivations driving organic demand: between self-interest and sustainability. Agricultural and Resource Economics Review, 45(3), 522–538. https://doi.org/10.1017/age.2016.6
View in Google Scholar
Mook, A., & Overdevest, C. (2021). What drives market construction for fair trade, organic, and GlobalGAP certification in the global citrus value chain? Evidence at the importer level in the Netherlands and the United States. Business Strategy and the Environment, 30(7), 2996–3008. https://doi.org/10.1002/bse.2784
View in Google Scholar
Moskwa, E., Higgins-Desbiolles, F., & Gifford, S. (2015). Sustainability through food and conversation: The role of an entrepreneurial restaurateur in fostering engagement with sustainable development issues. Journal of Sustainable Tourism, 23(1), 126–145. https://doi.org/10.1080/09669582.2014.940046
View in Google Scholar
Naylor, L. (2014). “Some are more fair than others”: Fair trade certification, development, and North–South subjects. Agriculture and Human Values, 31(2), 273–284. https://doi.org/10.1007/s10460-013-9476-0
View in Google Scholar
Nicholls, A. (2010). Fair-trade: Towards an economics of virtue. Journal of Business Ethics, 92(2), 241-255. https://doi.org/10.1007/s10551-010-0581-3
View in Google Scholar
Nuseva, D., Dakić, S., & Uzelac, O. (2014). Fairtrade business model as a function of sustainable development. Conference: Symorg, New Business Models and Sustainable Competitiveness. Zlatibor. Serbia.
View in Google Scholar
Omoto, R., & Scott, S. (2016). Multifunctionality and agrarian transition in alternative agro‐food production in the global South: The case of organic shrimp certification in the Mekong Delta, Vietnam. Asia Pacific Viewpoint, 57(1), 121–137. https://doi.org/10.1111/apv.12113
View in Google Scholar
Onyeaka, H., Duan, K., Miri, T., Pang, G., Shiu, E., Pokhilenko, I., Ögtem-Young, Ö., Jabbour, L., Miles, K., Khan, A., Foyer, C. H., Frew, E., Fu, L., & Osifowora, B. (2024). Achieving fairness in the food system. Food and Energy Security, 13(4), e572. https://doi.org/10.1002/fes3.572
View in Google Scholar
Ordóñez, J., Alexopoulos, A., Koutras, K., Kalogeras, A., Stefanidis, K., & Martos, V. (2023). Blockchain in agriculture: A PESTELS analysis. IEEE Access, 11, 73647–73679. https://doi.org/10.1109/ACCESS.2023.3295889
View in Google Scholar
Ozili, P. K. (2019). Sustainability and sustainable development research around the world. Central Bank of Nigeria. https://doi.org/10.26493/1854-6935.20.259-293
View in Google Scholar
Padró, R., & Tello, E. (2022). Exploring agroecology transition scenarios: A Pfaundler’s spectrum assessment on the relocation of agri-food flows. Land, 11(6), 824. https://doi.org/10.3390/land11060824
View in Google Scholar
Page, M. J., McKenzie, J. E., Bossuyt, P. M., Boutron, I., Hoffmann, T. C., Mulrow, C. D., Shamseer, L., Tetzlaff, J. M., & Moher, D. (2021). Updating guidance for reporting systematic reviews: Development of the PRISMA 2020 statement. Journal of Clinical Epidemiology, 134, 103–112. https://doi.org/10.1016/j.jclinepi.2021.03.001
View in Google Scholar
Partzsch, L., Lümmen, J., & Löhr, A. C. (2022). City networks’ power in global agri-food systems. Agriculture and Human Values, 39(4), 1263–1275. https://doi.org/10.1007/s10460-022-10315-4
View in Google Scholar
Pieńkowski, D., & Skýpalová, R. (2024). The unfair value shared in fair trade value chains. Economics and Environment, 89(2), 671. https://doi.org/10.34659/eis.2024.89.2.671
View in Google Scholar
Poczta-Wajda, A., & Sapa, A. (2021). Food security in new European Union member states – a systematic literature review approach. Annals of the Polish Association of Agricultural and Agribusiness Economists, 23(3), 77–86. https://doi.org/10.5604/01.3001.0015.2885
View in Google Scholar
Podhorsky, A. (2015). A positive analysis of Fairtrade certification. Journal of Development Economics, 116, 169–185. https://doi.org/10.1016/j.jdeveco.2015.03.008
View in Google Scholar
Purvis, B., Mao, Y., & Robinson, D. (2019). Three pillars of sustainability: In search of conceptual origins. Sustainability Science, 14, 681–695. https://doi.org/10.1007/s11625-018-0627-5
View in Google Scholar
Quach, S., Roberts, R. E., Dang, S., Zuo, A., & Thaichon, P. (2025). The interaction between values and self-identity on fairtrade consumption: The value-identity-behavior model. Appetite, 206, 107826. https://doi.org/10.1016/j.appet.2024.107826
View in Google Scholar
Raynolds, L. T. (2017). Fairtrade labour certification: The contested incorporation of plantations and workers. Third World Quarterly, 38(7), 1473–1492. https://doi.org/10.1080/01436597.2016.1272408
View in Google Scholar
Raynolds, L. T. (2018). Fairtrade certification, labor standards, and labor rights: Comparative innovations and persistent challenges. Sociology of Development, 4(2), 191–216. https://doi.org/10.1525/sod.2018.4.2.191
View in Google Scholar
Raynolds, L. T. (2000). Re-embedding global agriculture: The international organic and fair-trade movements. Agriculture and Human Values, 17(3), 297–309.
View in Google Scholar
Rethlefsen, M. L., & Page, M. J. (2022). PRISMA 2020 and PRISMA-S: Common questions on tracking records and the flow diagram. Journal of the Medical Library Association, 110(2), 253–257. https://doi.org/10.5195/jmla.2022.1449
View in Google Scholar
Ribeiro-Duthie, A. C. (2019). SDG 8: Decent work and economic growth. In I. Franco, T. Chatterji, E, Derbyshire& J. Tracey (Eds.), Actioning the global goals for local impact. Science for sustainable societies (pp. 177–133). Springer.
View in Google Scholar
Ribeiro-Duthie, A. C., Gale, F., & Murphy-Gregory, H. (2020). Fairtrade and staple foods: A systematic review. Journal of Cleaner Production, 279, 123586. https://doi.org/10.1016/j.jclepro.2020.123586
View in Google Scholar
Rudevska, V., Shvets, N., Shkvarilyuk, M., & Tanase, V. (2022). The genesis of the concept of sustainable development and the directions of its achievement in society. Socio-Economic Relations in the Digital Society, 4(46), 37–48. https://doi.org/10.55643/ser.4.46.2022.467
View in Google Scholar
Sama, C., Crespo-Cebada, E., Díaz-Caro, C., Escribano, M., & Mesías, F. J. (2018). Consumer preferences for foodstuffs produced in a socio-environmentally responsible manner: A threat to fair trade producers? Ecological Economics, 150, 290–296. https://doi.org/10.1016/j.ecolecon.2018.04.031
View in Google Scholar
Sartori, M., Ferrari, E., M’Barek, R., Philippidis, G., Boysen-Urban, K., Borrelli, P., Montanarella, L. & Panagos, P. (2024). Remaining loyal to our soil: A prospective integrated assessment of soil erosion on global food security. Ecological Economics, 219, 108103. https://doi.org/10.1016/j.ecolecon.2023.108103
View in Google Scholar
Scalvedi, M. L., & Saba, A. (2018). Exploring local and organic food consumption in a holistic sustainability view. British Food Journal, 120(4), 749–762. https://doi.org/10.1108/BFJ-03-2017-0141
View in Google Scholar
Sepúlveda, W. S., Chekmam, L., Maza, M. T., & Mancilla, N. O. (2016). Consumers’ preference for the origin and quality attributes associated with production of specialty coffees: Results from a cross-cultural study. Food Research International, 89, 997–1003. https://doi.org/10.1016/j.foodres.2016.03.039
View in Google Scholar
Shaheen, N., Shaheen, A., Ramadan, A., Hefnawy, M. T., Ramadan, A., Ibrahim, I. A., Hassanein, M. E., Ashour, M. E., & Flouty, O. (2023). Appraising systematic reviews: A comprehensive guide to ensuring validity and reliability. Frontiers in Research Metrics and Analytics, 8, 1268045. https://doi.org/10.3389/frma.2023.1268045
View in Google Scholar
Shamma, H., & Hassan, S. (2013). Customer‐driven benchmarking: A strategic approach toward a sustainable marketing performance. Benchmarking: An International Journal, 20(3), 377–395. https://doi.org/10.1108/14635771311318144
View in Google Scholar
Shand, R. (2016). The governance of sustainable rural renewal: A comparative global perspective. Routledge. https://doi.org/10.4324/9781315708546
View in Google Scholar
Sharma, S. (2024). Free trade vs. Fairtrade: Assessing the equitability of international trade practices. Maharaja Surajmal Institute Law Journal, 1(1), 23–30.
View in Google Scholar
Silva, M. E., Dias, G. P., & Gold, S. (2021). Exploring the roles of lead organisations in spreading sustainability standards throughout food supply chains in an emerging economy. The International Journal of Logistics Management, 32(3), 1030–1049. https://doi.org/10.1108/IJLM-05-2020-0201
View in Google Scholar
Simeoni, F., Brunetti, F., Mion, G., & Baratta, R. (2019). Ambidextrous organisations for sustainable development: The case of fair-trade systems. Journal of Business Research, 112, 549–560. https://doi.org/10.1016/j.jbusres.2019.11.020
View in Google Scholar
Spielmann, N. (2021). Green is the new white: How virtue motivates green product purchase. Journal of Business Ethics, 173(4), 759–776. https://doi.org/10.1007/s10551-020-04493-6
View in Google Scholar
Ssebunya, B. R., Schader, C., Baumgart, L., Landert, J., Altenbuchner, C., Schmid, E., & Stolze, M. (2019). Sustainability performance of certified and non-certified smallholder coffee farms in Uganda. Ecological Economics, 156, 35–47. https://doi.org/10.1016/j.ecolecon.2018.09.004
View in Google Scholar
Sterie, C., & Ion, R. A. (2022). Approaches to implementing Fairtrade practices for smallholder farmers. Proceedings of the International Conference on Business Excellence, 16(1), 446–455. https://doi.org/10.2478/picbe-2022-0044
View in Google Scholar
Sureau, S., Lohest, F., Van Mol, J., Bauler, T., & Achten, W. M. (2019). How do chain governance and fair trade matter? A S-LCA methodological proposal applied to food products from Belgian alternative chains (part 2). Resources, 8(3), 145. https://doi.org/10.3390/resources8030145
View in Google Scholar
Tayleur, C., Balmford, A., Buchanan, G. M., Butchart, S. H. M., Ducharme, H., Green, R. E., Milder, J. C., Sanderson, F. J., Thomas, D. H. L., Vickery, J., & Phalan, B. (2017). Global coverage of agricultural sustainability standards, and their role in conserving biodiversity. Conservation Letters, 10(5), 610–618. https://doi.org/10.1111/conl.12314
View in Google Scholar
Thomas, H., & Appasamy, L. (2021). Great women: Integrating micro-entrepreneurs into the regional value chain. In T. Howard, & J. Havovi (Eds.), Asia’s social entrepreneurs. Do well, do good... do sustainably (pp. 78–89). Routledge. https://doi.org/10.4324/9781003203582-7
View in Google Scholar
Timmermann, C., & Félix, G. F. (2015). Agroecology as a vehicle for contributive justice. Agriculture and Human Values, 32, 523–538. https://doi.org/10.1007/s10460-014-9581-8
View in Google Scholar
UN (United Nations). (2018). The 2030 Agenda and the Sustainable Development Goals: An opportunity for Latin America and the Caribbean. Santiago. https://repositorio.cepal.org/server/api/core/bitstreams/6321b2b2-71c3-4c88-b411-32dc215dac3b/content
View in Google Scholar
Van Loo, E. J., Caputo, V., Nayga Jr, R. M., Seo, H. S., Zhang, B., & Verbeke, W. (2015). Sustainability labels on coffee: Consumer preferences, willingness-to-pay and visual attention to attributes. Ecological Economics, 118, 215–225. https://doi.org/10.1016/j.ecolecon.2015.07.011
View in Google Scholar
Wielechowski, M., & Roman, M. (2012). The essence of fair trade and its importance in the world economy. Acta Scientiarum Polonorum. Oeconomia, 11(4), 47–57.
View in Google Scholar
Winter, E., Marton, S. M., Baumgart, L., Curran, M., Stolze, M., & Schader, C. (2020). Evaluating the sustainability performance of typical conventional and certified coffee production systems in Brazil and Ethiopia based on expert judgements. Frontiers in Sustainable Food Systems, 4, 49. https://doi.org/10.3389/fsufs.2020.00049
View in Google Scholar
WFTO Europe (World Fair Trade Organization Europe). (2016). The 10 principles of Fair Trade. https://wfto-europe.org/the-10-principles-of-fair-trade-2/
View in Google Scholar
Yamoah, F.A., R. Duffy, D. Petrovici, & Fearne, A. (2016). Towards a framework for understanding fairtrade purchase intention in the mainstream environment of supermarkets. Journal of Business Ethics, 136(1), 181–197. https://doi.org/10.1007/s10551-014-2509-9
View in Google Scholar
Zhang, K., Liu, Z., & Wang, P. (2020). Exploring the supply chain management of fair trade business: Case study of a fair trade craft company in China. Cogent Business & Management, 7(1), 1734345. https://doi.org/10.1080/23311975.2020.1734345
View in Google Scholar
Zecca, F., & Rastorgueva, N. (2019). Fairtrade as a model for changing trading conditions in the global food market. Proceedings of the 33rd International Business Information Management Association Conference, IBIMA 2019: Education excellence and innovation management through Vision 2020 (pp. 6283–6292). International Business Information Management Association, IBIMA.
View in Google Scholar
Zysk, W. (2020). Fairtrade phenomenon and its evolution in Visegrad countries. International Entrepreneurship Review, 6(4), 8198. https://doi.org/10.15678/IER.2020.0604.06
View in Google Scholar
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Aleksandra Kowalska, Ashura Salim, Louise Manning
This work is licensed under a Creative Commons Attribution 4.0 International License.
