Relative institutional maturity of export markets and export performance: The moderating roles of managerial capabilities and export intensity

Authors

DOI:

https://doi.org/10.18559/ebr.2026.2.2403

Keywords:

export performance, relative institutional maturity, managerial capabilities, export intensity, post-transition economies

Abstract

This study adopts an organizational learning perspective and a portfolio-level analysis to investigate how exporters from a post-transition economy strategically balance explorative and exploitative learning in their export activities. We analyze a dataset of 500 exporting firms from Poland, a post-transition economy by using regression analyses. This research aims to explore how export portfolio choices affect performance, and what is the moderating role of firm capabilities and export intensity for this performance effect. For firms with limited capabilities, focusing on similarly developed markets may yield better performance outcomes, contrary to conventional wisdom from the learning by exporting research. Pursuing advanced markets can enhance capabilities but may negatively impact short-term results.

This study contributes to the literature on export performance by adopting a portfolio-level analysis and an organizational learning perspective. It offers a novel perspective on how firms from post-transition economies strategically choose and balance their export markets.

JEL Classification

Multinational Firms • International Business (F23)
International Business Administration (M16)
International Trade, Finance, Investment, Relations, and Aid (P33)

Downloads

Download data is not yet available.

References

Ahuja, G., Lampert, C. M., & Tandon, V. (2008). Moving beyond Schumpeter: Management research on the determinants of technological innovation. Academy of Management Annals, 2(1), 1–98. https://doi.org/10.1080/19416520802211446
View in Google Scholar DOI: https://doi.org/10.5465/19416520802211446

Aiken, L. S., & West, S. G. (1991). Multiple regression: Testing and interpreting interactions. Sage.
View in Google Scholar

Baena-Rojas, J. J., Vanegas-López, J. G., & López-Cadavid, D. A. (2021). Determining factors in the choice of export markets for chemical products. Latin American Business Review, 22(2), 107–130. https://doi.org/10.1080/10978526.2020.1827414
View in Google Scholar DOI: https://doi.org/10.1080/10978526.2020.1827414

Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99–120. https://doi.org/10.1177/014920639101700108
View in Google Scholar DOI: https://doi.org/10.1177/014920639101700108

Barłożewski, K., & Trąpczyński, P. (2021). Is internationalisation beneficial for novice internationalisers? The performance effects of firm-specific advantages, internationalisation degree and firm size revisited. Oeconomia Copernicana, 12(1), 53–75. https://doi.org/10.24136/oc.2021.003
View in Google Scholar DOI: https://doi.org/10.24136/oc.2021.003

Brouthers, L. E., Brouthers, K. D., & Werner, S. (1999). Is Dunning’s eclectic framework descriptive or normative? Journal of International Business Studies, 30(4), 831–844. https://doi.org/10.1057/palgrave.jibs.8490842
View in Google Scholar DOI: https://doi.org/10.1057/palgrave.jibs.8490842

Brouthers, L. E., Brouthers, K. D., & Werner, S. (2000). Perceived environmental uncertainty, entry mode choice and satisfaction with EC‐MNC performance. British Journal of Management, 11(3), 183–195. https://doi.org/10.1111/1467-8551.00160
View in Google Scholar DOI: https://doi.org/10.1111/1467-8551.00160

Brouthers, L. E., Brouthers, K. D., & Werner, S. (2008). Resource-based advantages in an international context. Journal of Management, 34(2), 189–217. https://doi.org/10.1177/0149206307312508
View in Google Scholar DOI: https://doi.org/10.1177/0149206307312508

Chan, C. M., Isobe, T., & Makino, S. (2008). Which country matters? Institutional development and foreign affiliate performance. Strategic Management Journal, 29(11), 1179–1205. https://doi.org/10.1002/smj.705
View in Google Scholar DOI: https://doi.org/10.1002/smj.705

Collis, D. J. (1994). Research note: How valuable are organizational capabilities? Strategic Management Journal, 15(S1), 143–152. https://doi.org/10.1002/smj.4250150910
View in Google Scholar DOI: https://doi.org/10.1002/smj.4250150910

Crescenzi, R., Pietrobelli, C., & Rabellotti, R. (2015). Location strategies of multinationals from emerging countries in the EU regions. LEQS Paper, 93. https://doi.org/10.2139/ssrn.2611070
View in Google Scholar DOI: https://doi.org/10.2139/ssrn.2611070

Cuervo-Cazurra, A., & Genc, M. (2008). Transforming disadvantages into advantages: Developing-country MNEs in the least developed countries. Journal of International Business Studies, 39(6), 957–979. https://doi.org/10.1057/palgrave.jibs.8400390
View in Google Scholar DOI: https://doi.org/10.1057/palgrave.jibs.8400390

Cuervo-Cazurra, A., & Genc, M. E. (2011). Obligating, pressuring, and supporting dimensions of the environment and the non-market advantages of developing-country multinational companies. Journal of Management Studies, 48(2), 441–455. https://doi.org/10.1111/j.1467-6486.2010.00964.x
View in Google Scholar DOI: https://doi.org/10.1111/j.1467-6486.2010.00964.x

Cui, L., & Jiang, F. (2012). State ownership effect on firms’ FDI ownership decisions under institutional pressure: A study of Chinese outward-investing firms. Journal of International Business Studies, 43(3), 264–284. https://doi.org/10.1057/jibs.2012.1
View in Google Scholar DOI: https://doi.org/10.1057/jibs.2012.1

Dhanaraj, C., & Beamish, P. W. (2003). A resource-based approach to the study of export performance. Journal of Small Business Management, 41(3), 242–261. https://doi.org/10.1111/1540-627X.00080
View in Google Scholar DOI: https://doi.org/10.1111/1540-627X.00080

Filatotchev, I., & Piesse, J. (2009). R&D, internationalization and growth of newly listed firms: European evidence. Journal of International Business Studies, 40(8), 1260–1276. https://doi.org/10.1057/jibs.2009.18
View in Google Scholar DOI: https://doi.org/10.1057/jibs.2009.18

Freeman, J., & Styles, C. (2014). Does location matter to export performance? International Marketing Review, 31(2), 181–208. https://doi.org/10.1108/IMR-02-2013-0039
View in Google Scholar DOI: https://doi.org/10.1108/IMR-02-2013-0039

Freeman, J., Styles, C., & Lawley, M. (2012). Does firm location make a difference to the export performance of SMEs? International Marketing Review, 29(1), 88–113. https://doi.org/10.1108/02651331211201552
View in Google Scholar DOI: https://doi.org/10.1108/02651331211201552

Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2010). Multivariate data analysis (7th ed.). Pearson.
View in Google Scholar

Hernández, V., & Nieto, M. J. (2015). The effect of the magnitude and direction of institutional distance on the choice of international entry modes. Journal of World Business, 50(1), 122–132. https://doi.org/10.1016/j.jwb.2014.02.002
View in Google Scholar DOI: https://doi.org/10.1016/j.jwb.2014.02.002

Hernández, V., Nieto, M. J., & Boellis, A. (2018). The asymmetric effect of institutional distance on international location: Family versus nonfamily firms. Global Strategy Journal, 8(1), 22–45. https://doi.org/10.1002/gsj.1203
View in Google Scholar DOI: https://doi.org/10.1002/gsj.1203

Hollender, L., Zapkau, F. B., & Schwens, C. (2017). SME foreign market entry mode choice and foreign venture performance: The moderating effect of international experience and product adaptation. International Business Review, 26(2), 250– 263. https://doi.org/10.1016/j.ibusrev.2016.07.003
View in Google Scholar DOI: https://doi.org/10.1016/j.ibusrev.2016.07.003

Holmes, K. R., Feulner, E. J., & O’Grady, M. A. (2008). 2008 Index of economic freedom: The link between economic opportunity and prosperity. The Heritage Foundation & Dow Jones & Company.
View in Google Scholar

Judd, C. M., McClelland, G. H., & Ryan, C. S. (2017). Data analysis: A model comparison approach to regression, ANOVA, and beyond (3rd ed.). Routledge. https://doi.org/10.4324/9781315744131
View in Google Scholar DOI: https://doi.org/10.4324/9781315744131

Kim, H., Hoskisson, R. E., & Lee, S. H. (2015). Why strategic factor markets matter: “New” multinationals’ geographic diversification and firm profitability. Strategic Management Journal, 36(4), 518–536. https://doi.org/10.1002/smj.2229
View in Google Scholar DOI: https://doi.org/10.1002/smj.2229

Kogut, B., & Singh, H. (1988). The effect of national culture on the choice of entry mode. Journal of International Business Studies, 19(3), 411–432. https://doi.org/10.1057/palgrave.jibs.8490394
View in Google Scholar DOI: https://doi.org/10.1057/palgrave.jibs.8490394

Konara, P., & Shirodkar, V. (2018). Regulatory institutional distance and MNCs’ subsidiary performance: Climbing up vs. climbing down the institutional ladder. Journal of International Management, 24(4), 333–347. https://doi.org/10.1016/j.intman.2018.04.004
View in Google Scholar DOI: https://doi.org/10.1016/j.intman.2018.04.004

Matysiak, L., & Bausch, A. (2012). Antecedents of MNE performance: Blinded by the obvious in 35 years of literature. Multinational Business Review, 20(2), 178–211. https://doi.org/10.1108/15253831211238230
View in Google Scholar DOI: https://doi.org/10.1108/15253831211238230

Nachum, L., Zaheer, S., & Gross, S. (2008). Does it matter where countries are? Proximity to knowledge, markets and resources, and MNE location choices. Management Science, 54(7), 1252–1265. https://doi.org/10.1287/mnsc.1080.0865
View in Google Scholar DOI: https://doi.org/10.1287/mnsc.1080.0865

North, D. C. (1990). Institutions, institutional change and economic performance. Cambridge University Press. https://doi.org/10.1017/CBO9780511808678
View in Google Scholar DOI: https://doi.org/10.1017/CBO9780511808678

Ramamurti, R. (2009). What have we learned about emerging-market MNEs? In R. Ramamurti & J. V. Singh (Eds.), Emerging multinationals in emerging markets (pp. 399–426). Cambridge University Press. https://doi.org/10.1017/CBO9780511576485.013
View in Google Scholar DOI: https://doi.org/10.1017/CBO9780511576485.013

Ruiz-Ortega, M. J., Parra-Requena, G., Rodrigo-Alarcón, J., & García-Villaverde, P. M. (2013). Environmental dynamism and entrepreneurial orientation: The moderating role of firm’s capabilities. Journal of Organizational Change Management, 26(3), 475–493. https://doi.org/10.1108/09534811311328542
View in Google Scholar DOI: https://doi.org/10.1108/09534811311328542

Sarathy, R., & Banalieva, E. R. (2014). Economic development and marketing strategies: A comparative lens. Organizations and Markets in Emerging Economies, 5(1), 49–73. https://doi.org/10.15388/omee.2014.5.1.14241
View in Google Scholar DOI: https://doi.org/10.15388/omee.2014.5.1.14241

Scott, W. R. (2001). Institutions and organizations (2nd ed.). Sage.
View in Google Scholar

Souchon, A. L., Hughes, P., Farrell, A. M., Nemkova, E., & Oliveira, J. S. (2016). Spontaneity and international marketing performance. International Marketing Review, 33(5), 671–690. https://doi.org/10.1108/IMR-06-2014-0199
View in Google Scholar DOI: https://doi.org/10.1108/IMR-06-2014-0199

Sousa, C. M., & Tan, Q. (2015). Exit from a foreign market: Do poor performance, strategic fit, cultural distance, and international experience matter? Journal of International Marketing, 23(4), 84–104. https://doi.org/10.1509/jim.15.0003
View in Google Scholar DOI: https://doi.org/10.1509/jim.15.0003

Stouraitis, V., Boonchoo, P., Harun, M. H. M., & Kyritsis, M. (2017). Entrepreneurial perceptions and bias of SME exporting opportunities for manufacturing exporters: A UK study. Journal of Small Business and Enterprise Development, 24(4), 906–927. https://doi.org/10.1108/JSBED-03-2017-0095
View in Google Scholar DOI: https://doi.org/10.1108/JSBED-03-2017-0095

Svetličič, M., & Jaklič, A. (2003). Outward FDI by transition economies: Basic features, trends and development implications. In M. Svetličič & M. Rojec (Eds.), Facilitating transition by internationalisation: Outward direct investment from Central European economies in transition (pp. 49–76). Ashgate. https://doi.org/10.4324/9781315255583-4
View in Google Scholar DOI: https://doi.org/10.4324/9781315255583-4

Tang, R. W., & Buckley, P. J. (2022). Outward foreign direct investment by emerging market multinationals: The directionality of institutional distance. Journal of Business Research, 149, 314–326. https://doi.org/10.1016/j.jbusres.2022.05.047
View in Google Scholar DOI: https://doi.org/10.1016/j.jbusres.2022.05.047

Trąpczyński, P. (2018). Dissecting the sources of competitive advantage of infant MNEs: Performance antecedents of foreign affiliates of Polish firms. European Journal of International Management, 12(4), 374–401. https://doi.org/10.1504/EJIM.2018.092841
View in Google Scholar DOI: https://doi.org/10.1504/EJIM.2018.092841

Trąpczyński, P., & Banalieva, E. R. (2016). Institutional difference, organizational experience, and foreign affiliate performance: Evidence from Polish firms. Journal of World Business, 51(5), 826–842. https://doi.org/10.1016/j.jwb.2016.07.013
View in Google Scholar DOI: https://doi.org/10.1016/j.jwb.2016.07.013

Vahlne, J. E., & Johanson, J. (2017). From internationalization to evolution: The Uppsala model at 40 years. Journal of International Business Studies, 48(9), 1087–1102. https://doi.org/10.1057/s41267-017-0107-7
View in Google Scholar DOI: https://doi.org/10.1057/s41267-017-0107-7

van Hoorn, A., & Maseland, R. (2016). How institutions matter for international business: Institutional distance effects vs. institutional profile effects. Journal of International Business Studies, 47(3), 374–381. https://doi.org/10.1057/jibs.2016.2
View in Google Scholar DOI: https://doi.org/10.1057/jibs.2016.2

Velez-Calle, A., Sanchez-Henriquez, F., & Contractor, F. (2018). Internationalization and performance: The role of depth and breadth. Academia Revista Latinoamericana de Administración, 31(1), 91–104. https://doi.org/10.1108/ARLA-04-2017-0125
View in Google Scholar DOI: https://doi.org/10.1108/ARLA-04-2017-0125

Verbeke, A., Li, L., & Goerzen, A. (2009). Toward more effective research on the multinationality—performance relationship. Management International Review, 49(2), 149–161. https://doi.org/10.1007/s11575-008-0133-6
View in Google Scholar DOI: https://doi.org/10.1007/s11575-008-0133-6

Xu, D., & Shenkar, O. (2002). Note: Institutional distance and the multinational enterprise. Academy of Management Review, 27(4), 608–618. https://www.jstor.org/stable/4134406
View in Google Scholar DOI: https://doi.org/10.2307/4134406

Zaheer, S., Schomaker, M. S., & Nachum, L. (2012). Distance without direction: Restoring credibility to a much-loved construct. Journal of International Business Studies, 43(1), 18–27. https://doi.org/10.1057/jibs.2011.43
View in Google Scholar DOI: https://doi.org/10.1057/jibs.2011.43

Downloads

Published

2026-06-25

Issue

Section

Research articles

How to Cite

Trąpczyński, P., & Halaszovich, T. (2026). Relative institutional maturity of export markets and export performance: The moderating roles of managerial capabilities and export intensity. Economics and Business Review, 12(2). https://doi.org/10.18559/ebr.2026.2.2403

Similar Articles

131-140 of 175

You may also start an advanced similarity search for this article.